48h later

Posted March 6th, 2010 by Sanja in shop, wtfJeans with 8 Comments »
Its 2014, and youre still wearing jeans designed in 1853? Click here to upgrade.

Our web shop is on-line since Thursday afternoon. As expected, we’ve sold about 10 pairs that evening, most of it to our friends on Twitter.

And then comes Friday… ;)

I was at the university when Pedja called me and said that we’re on Mashable! I couldn’t believe it! :) I ran home, and the only thing I was able to think of was “I hope the site won’t crash down!” :)) Luckily, it didn’t. :)

Minutes after the text on Mashable was published, we’ve started to receive orders. One after another one! Not long after that, Engadget and Gizmodo, and lots of others have published their texts too. The amount of tweets and RT’s on twitter search for wtfJeans was unbelievable! For a couple of hours wtfJeans was even a trending topic! :)

Trending Topic wtfJeans

Before web shop was online we’ve made a plan to sell Beta for a few weeks during March – we were so mistaken: The BETA was sold out within a few hours! :) Those first 100 of pairs will be sent to our buyers on the 2nd of May.

At 17:30h, the moment Beta was sold out, the price was automatically changed to EarlyBird price (79€). Buyers from the whole world just kept ordering it, although they know that the those 900 pairs will be produced in August and shipped on the 1st of September. :) They don’t mind waiting for it for a few months! :)

So, how the sale is going, there’s a big chance that these 900 pairs of wtfJeans will be produced and shipped much sooner than it was initially planed. ;)

We would like to thank to all the people who tweeted about us. Special tnx to our friends who were posting comments on various web sites and, for example, explaining other ppl that the pocket on the photo is NOT a back pocket etc… ;)

Another thing I need to point out is:
We are not a big company! This is NOT a marketing trick or something like that.

We are just a simple internet-addicted couple who wanted to make just a 2 pairs of jeans for ourselves, and after a few friends said they’d like a pair too, we decided to make a web shop and try to sell 1000 pairs of it. We have never expected anything like this to happen! :)

Off now, to reply to client’s mails, and to start map-pinning all the cities our wtfJeans will be shipped to. From Australia to Singapore, Qatar, Israel, Italy, USA, UK, Sweden, Canada… It seams I’ll need a lot of pins! :)

If 007 Wore Jeans

8 Responses to “48h later”

  • Vukašin says: 03/06/2010 at 9:04 pm

    bravo guys :) keep it up!

  • Danijel Šivinjski says: 03/06/2010 at 9:06 pm

    I’m so happy about you two and your wtf product. Congrats! If you catch some time we can do an interview for my DwA blog about the concept, design, idea etc.


  • krdr says: 03/06/2010 at 9:11 pm

    There was a need, and you fullfilled it! For version 2.O it would be nice to add WiFi detector or even solar panel for charging gadgets. Some kind of extension system should be devised – adding new pockets, loops and hooks for different kind of tools.

  • Nikola Denic says: 03/06/2010 at 9:13 pm

    I’ve heard from reliable source that V2 would be more than great ;) and quite geeky

  • malomorgen says: 03/06/2010 at 9:26 pm

    gg for the whole project. it was amazing watching it all happen…

  • Džejn says: 03/06/2010 at 9:54 pm

    Guys, I am so happy for you! :) What you’ve achieved so far is truly inspiring and I can’t wait to see v.2.0. Well done!

  • Pierre Spring says: 03/07/2010 at 12:33 am

    congratulations! looking forward to my pre-ordered pair and maybe on day I’ll buy one of your FTWJackets ;)

  • Viktor says: 03/07/2010 at 1:15 am

    I think having a back pocket in the front is a cool thing really :) and I’m glad a lot of people think the same, judging by the pairs you already sold!